Advertising, Marketing and Customer Loyalty and Promotion Schemes

Compton Solicitors provide a “one stop” advertising and marketing service to clients. We work frequently with advertising professionals to provide legal advice in relation to all aspects of an advertising campaign including the intellectual property matters arising and the framing of market research to underpin such campaigns. We regularly act for clients in respect of complaints and disputes arising from comparative and/or misleading advertisements.

Over the years, we have developed a particular expertise in the area of sales promotions and work with both national and international clients in developing their promotions within the restrictions of the Irish Gaming and Lotteries Legislation. We assist with ideas, the drafting of terms and conditions and any operational issues arising during the course of the promotion. We have drafted a number of the largest Loyalty Card Schemes in operation in the State.

We provide advice on all areas of Advertising and Marketing law, including:

  • Alcohol Advertising
  • ASAI Self-Regulatory Codes
  • Clearance Advice on Advertising Copy
  • Data Protection
  • Trade Mark Infringement
  • Distance Selling
  • Prize Promotions / Competitions
  • Gaming and Lotteries Legislation
  • Consumer Law
  • Voucher / Loyalty Schemes
  • Sale and Supply of Goods
  • Passing Off
  • Misleading Advertising
  • Comparative Advertising
  • Lottery Licencing Applications


  • Drafting some of the most well known loyalty scheme frameworks in operation in Ireland
  • Applying for lottery licences for use in well known promotions on an ongoing basis
  • Comparative advertising litigation for a well known brand
  • Misleading advertising litigation